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Surprise And Delight Your Customers (Or Go Home)
» AdPulp
I’ve always mistrusted that phrase “the reader wants”, because how do we know exactly what the reader wants? I think you should give the reader a fresh and original paper that’s very well-written and covers all sorts of things —social trends, fashion, the works but I think you are at your best when you give the reader something the reader wants that the reader didn’t know he or she wanted it till you gave it to her.Which leads me to ask why this concept is so hard for people in advertising to understand. In our case, the "reader" is our client and, more importantly, our clients' millions of customers. I believe we are obligated to over-deliver. We have to "give 'em what they ask for" and we need to "give 'em what we believe will work." But many of us--account execs and creatives--refuse to go the extra mile. It's more work and it's not on the long list of client demands, so it's not that important. It's only important if doing the best work of your career is important.
Million Dollar Homepage Knock Off to Deface Hillside
» Adrants
If it weren't bad enough an army of wannabes copied, unsuccessfully, Alex Tew's very successful Million Dollar Homepage, now… Read More »
Enterprise Social Media Interview with Jim Cuene and Douglas Pollei
Tonight interactive gurus from General Mills, Best Buy, Target, Fingerhut and Gage will convene at an event hosted by… Read More »
Secret Service Email Jokes About Jesse Jackson Being Killed [When They Were "Protecting" Him]
Though I've moved most political coverage over to Hip Hop Logic, which was down for a few weeks due to… Read More »
Tag that brand
» Greg Verdino's Marketing Blog
I'm fond of quoting Marty Neumeier's point that, "A brand isn't what you say it is. It's what they… Read More »
Black rock musical "Passing Strange" racks up multiple Broadway nominations
Over at Bold As Love, I've listed the awards and categories that "Passing Strange" is in contention for. All… Read More »
Disqus Partners With Seesmic for Video Comments
Blog commenting replacement system Disqus is announcing a partnership today with Seesmic today. Not sure exactly what to call… Read More »
JetBlue Sued for $2 Million; Flushing Reputation Down the Toilet, Again!
» Andy Beal's Marketing Pilgrim
If you buy Radically Transparent–or download chapter 1 for free–you’ll learn how JetBlue’s reputation was severely damaged when it… Read More »
The Year of Creativity
While finish my article about a “New Brand Of Creative” for the second edition of The Age Of Conversation… Read More »
links for 2008-05-14
\n \n Zappos.com Core Values \n core values at Zappos \n (tags: corevalues, culture) \n \n \n Read More »
Will PowerEffects Have Any Effect On Your Sales Page?
» Internet business from home by slymarketing
You have the regular sales pages; some are very long, but they all contain text and images. To make… Read More »
